03 Jul


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“The future belongs to brands that do more than play lip service to real dialogue and recognize that their customers want them to believe in something.” — James Murdoch

Currently there is a lot of talk and action about 500+ major business players removing their advertising dollars from a giant platform.

It is no surprise to anyone.

Professing honorable community standards and not adhering to them is simply lip service.

The Giant’s stated corporate purpose:

“To give people the power to build community and bring the word closer together”

Ultimately lip service brings down the giant.

What was intended to connect humanity in all corners of the globe has now disengaged people with hatred, disrespect, intolerance, and everything else that falls into this camp.

Why is it out of control?

Imagine anyone on the planet that is practicing law, medicine, or any other professional entity without any regulatory board or licensing.

What about no longer having to license vehicles or individuals?

The list goes on and on.

The result?

It would be a free for all and a recipe for anarchy.

People all over the world have experienced the giant’s wrath of perpetuated hatred and intolerance.

In many ways this typifies the David and Goliath story.

The giant’s guess today is that all these major business players will be back but not comprehending that their 5 smooth stones in the form of billions upon billions of advertising revenue places him in jeopardy.

This giant is betting on the feeder’s lack of will to stop the feeding and ultimately restore the status quo.

What’s the solution?

Stop feeding the giant way past the 30 days and watch it come tumbling down like a huge building that is imploded.

Hopefully, the giant will wake up and prevent the impending implosion.

Carpe Momentum

Coach Franco Cianflone


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