08 Feb

“After all the cheers have died down and the stadium is empty, after the headlines have been written, and after you are back in the quiet of your room and the championship ring has been placed on the dresser and after all the pomp and fanfare have faded, the enduring thing that is left is the dedication to doing with our lives the very best we can to make the world a better place in which to live.” - Vince Lombardi

Sounds like Vince Lombardi was an incredible F. I. R. E. individual that led and inspired people all over.

This acronym wasn’t even invented when Vince Lombardi was alive, as I hadn’t written the book yet.

F. I. R. E. people want more. 

They are always aiming and stretching for something that they know that they can’t hit with 100% certainty. 

They believe in themselves beyond present circumstances and are unwilling to quit. 

They’re open to new ideas even though they appear to be out of their comfort zone, vividly imagining the end result with such a clear picture before it even comes to fruition.

They continually exceed their expectations with piranha like determination that leads to unparalleled success.


They go out and claim what is rightfully theirs without violating the rights of any other human being.

They understand that obstacles can’t stop them. Problems can’t stop them. Other people can’t stop them.

The only one that can stop them is themselves so they get out of their way and make it happen.

That was Vince Lombardi and that’s why they renamed the Super Bowl trophy to the Vince Lombardi trophy.

Coach Franco

Carpe Momentum

Mental Toughness For Life Corporate Training

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