22 Jul


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“Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do.” - Mark Twain

Many years ago, I was selling a brand new home to a wonderful family. They really wanted this house, but had an idea in their head that they couldn’t afford it.

I asked, “What’s preventing you from moving forward with your new home?”

“It’s the money and we really can’t afford it.” the Dad replied.

At the time, the Dad, his wife that was pregnant, his daughter and his parents were all in the office during the discussion.

“What’s the real reason?” I asked again.

Again the Dad nervously stated that it was the money and the affordability issue.

I continued and said, “Where is everyone going to sleep?”

Asking the question again, prompted the real reason and further discussion.

They needed four bedrooms and the model show home had only three bedrooms.

The extra square footage that they needed was for their parents as they were going to live with them in the new home.

According to their culture, placing their parents in the basement was not acceptable.

As a result, they were on the fence and that four-letter word was ready to pounce on their dream and steal their joy and their future.

I told them that they didn’t really need any money until they made a decision to purchase the home.

They retorted, “What are you talking about?”

I replied, “You don’t need any money until you have decided to purchase this home for you and your family.”

After some dialogue, I pulled out my huge calculator (12” x 24”) and handed it to the Dad.

He thought it was some type of joke.

I told him that I never joke when it comes to dreams and goals.

The extra space that they needed in this home was going to cost an additional $16,724.50.

After doing the math on the huge calculator, the final figure was $1.94.

“What’s the $1.94 all about?” he blurted.

I responded by saying that the beautiful four-bedroom home was going to cost an additional $1.94 per day over the term of the mortgage.

“Can you afford it now?” I asked.

He leaned over and signed the contract and was incredibly ecstatic.

What just happened?

Fear was about to crush his dream of owning a brand new home.

His lizard brain was just about to take over, however his understanding of this entire process halted any of this action to take place.

Understanding precedes change.

After several months, he asked to view his home just prior to possession.

We met at his new home with his wife, newborn baby, daughter, and parents.

He was so overwhelmed with emotion and almost burst into tears.

He said, “If you hadn’t explained it to us in the way that you did, especially with that crazy calculator, we wouldn’t even be standing here right now. Thank you.”

Fear is false evidence that appears real, however it appears so real that it really does a number on us intellectually, emotionally, spiritually, physically and financially.

If it is false evidence that appears real, where did we get this bag of goods that doesn’t serve us?

Our lizard brain, cultural conditioning, media, and everything else in our world experience provide us with numerous opportunities 86,400 seconds of each day.

Implant this into your brain until you get it!

Fear is false evidence that appears real.

It is false.

It has no validity unless a tiger, lion, animal or the human variety, is attacking you.

Carpe Momentum

Franco Cianflone


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